# Writing, by Jessie Atienza

> Notes on enterprise buying, digital experience and what changes when the buyer arrives already decided.

- [Reassemble the forest](https://jessieatienza.com/writing/reassemble-the-forest.md), September 19, 2026. If you're choosing between solutions, you haven't found the problem yet.
- [The room you're not in](https://jessieatienza.com/writing/the-room-youre-not-in.md), September 18, 2026. Half of B2B software buyers now start with a chatbot, and 69% end up choosing a different vendor because of it. The decisive conversation about your product happens without you.
- [The Ballet Law](https://jessieatienza.com/writing/the-ballet-law.md), September 17, 2026. Technique and artistry are not a tradeoff. Most software teams are built as though they are.