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    <title>Jessie Atienza · Writing</title>
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    <description>Notes on enterprise buying and digital experience.</description>
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      <title>Reassemble the forest</title>
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      <pubDate>Sat, 19 Sep 2026 19:00:00 -0000</pubDate>
      <description>If you&#x27;re choosing between solutions, you haven&#x27;t found the problem yet.</description>
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      <title>The room you&#x27;re not in</title>
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      <pubDate>Fri, 18 Sep 2026 19:00:00 -0000</pubDate>
      <description>Half of B2B software buyers now start with a chatbot, and 69% end up choosing a different vendor because of it. The decisive conversation about your product happens without you.</description>
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      <title>The Ballet Law</title>
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      <pubDate>Thu, 17 Sep 2026 19:00:00 -0000</pubDate>
      <description>Technique and artistry are not a tradeoff. Most software teams are built as though they are.</description>
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