# Jessie Atienza

> I build the thing that isn't there yet. A Shopify microsite into Tesla's global eCommerce business. A product function at Siemens from zero. Now DEMMANND, where I'm co-founder and CPTO.

Product and technology leadership across consumer, automotive and industrial software. Currently Co-Founder, Product, Design & Engineering at DEMMANND and Senior Product Manager at Siemens AG. Based in the San Francisco Bay Area. Full name Jessie Lee Atienza.

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## Pages

- [Overview](https://jessieatienza.com/index.md): positioning, method, selected work and contact
- [Résumé](https://jessieatienza.com/resume.md): full experience, education and skills

## Work

- [DEMMANND: Defining the next layer of the modern revenue stack](https://jessieatienza.com/work/demmannd.md): Stopped asking what to add and kept digging until the real problem surfaced: enterprises aren't short of intelligence, they aren't actioning the intelligence…
- [Tesla: From Shopify microsite to global eCommerce business](https://jessieatienza.com/work/tesla-ecommerce.md): Paused net-new features for one quarter to clear foundational tech debt.
- [Tesla: Warp Returns: one system, t-shirts to tires](https://jessieatienza.com/work/warp-returns.md): Tesla builds in house, so buy was never on the table. The problem was one returns system that scaled globally and handled the entire catalogue equally: a t-shirt…
- [Siemens: Digital marketing product strategy across a €79B enterprise](https://jessieatienza.com/work/siemens.md): Defined the digital marketing product strategy against Siemens' ONE Tech Company initiative, translating a corporate ambition into what the buyer-facing surface…

## Writing

- [Reassemble the forest](https://jessieatienza.com/writing/reassemble-the-forest.md): If you're choosing between solutions, you haven't found the problem yet.
- [The room you're not in](https://jessieatienza.com/writing/the-room-youre-not-in.md): Half of B2B software buyers now start with a chatbot, and 69% end up choosing a different vendor because of it. The decisive conversation about your product happens without you.
- [The Ballet Law](https://jessieatienza.com/writing/the-ballet-law.md): Technique and artistry are not a tradeoff. Most software teams are built as though they are.

## Elsewhere

- [LinkedIn](https://linkedin.com/in/jessieatienza): employment history
- [DEMMANND](https://demmannd.com): the company

## Contact

- jessie.atienza@gmail.com

Last generated 2026-10-18.