# Jessie Atienza

> I build the thing that isn't there yet. A Shopify microsite into Tesla's global eCommerce business. A product function at Siemens from zero. Now DEMMANND, where I'm co-founder and CPTO.

**Product & Technology Leadership · San Francisco Bay Area**

- Email: jessie.atienza@gmail.com
- LinkedIn: linkedin.com/in/jessieatienza
- Résumé: https://jessieatienza.com/resume.md

## About

I am a first-principles product and technology leader with an unusual combination of commercial scale, enterprise product leadership, and hands-on technical depth. I owned Tesla Shop as it grew into a global ecommerce business generating more than $200 million annually across 40+ markets. I now lead product strategy across Siemens' global digital experience. In parallel, I independently conceived, architected, designed, and engineered a production multi-tenant AI platform from first principles. I am insatiably curious, highly analytical, and hands-on. I flow comfortably from customer and business problems into product strategy, system architecture, engineering, launch, and measurement. I have built products from zero, operated them at global scale, and led complex enterprise transformation.

## How I think

Not missing the forest for the trees, but reassembling the forest *from* a million trees. The detail is load-bearing, and the whole is built upward out of it rather than floated above it.

I can be a chameleon in the environment while holding a strong point of view: a startup and a global industrial business need different approaches, not a different compass.

## Selected work

### DEMMANND: Defining the next layer of the modern revenue stack

https://demmannd.com

- **Term:** 2026–present
- **Role:** Chief Product & Technology Officer · co-founder
- **Stage:** In production · seeking design partners

**The bet.** Enterprises now sell into AI-mediated markets. Buyer intent becomes visible before sales engagement, and every signal that returns to the graph compounds.

**Call.** Stopped asking what to add and kept digging until the real problem surfaced: enterprises aren't short of intelligence, they aren't actioning the intelligence they already have.

**Product.** One closed loop across the revenue lifecycle: the graph, the agents, the site, the signal.

**Built.** Operator workbench, tenant-facing site and a shared component layer, in production.

**Proof.** demmannd.com is tenant zero. Our own site runs on the platform we sell.

Full detail: https://jessieatienza.com/work/demmannd.md

### Tesla: From Shopify microsite to global eCommerce business

- **Term:** 2017–2022
- **Work:** shop.tesla.com · 40+ markets · automotive and merchandising revenue
- **Scope:** 10–15 person cross-functional team

**Call.** Paused net-new features for one quarter to clear foundational tech debt.

**Built.** Warp Returns, Tesla's proprietary retail returns system.

**Result.** Six stalled initiatives unblocked; shipping velocity doubled the following cycle.

**Launches.** Tesla Tequila · Tesla Gift Card

Full detail: https://jessieatienza.com/work/tesla-ecommerce.md

### Tesla: Warp Returns: one system, t-shirts to tires

- **Work:** Tesla's proprietary retail returns system. Created it, product-managed it.

**Call.** Tesla builds in house, so buy was never on the table. The problem was one returns system that scaled globally and handled the entire catalogue equally: a t-shirt and a set of tires through the same flow.

**Result.** A foundational component of Tesla's digital infrastructure.

Full detail: https://jessieatienza.com/work/warp-returns.md

### Siemens: Digital marketing product strategy across a €79B enterprise

- **Term:** 2022–present · two roles: Product Manager 2022–2024, Senior Product Manager 2024–present
- **Work:** siemens.com · sw.siemens.com · 4+ global teams
- **Scope:** Automation, personalization and signal-driven buyer engagement

**Call.** Defined the digital marketing product strategy against Siemens' **ONE Tech Company** initiative, translating a corporate ambition into what the buyer-facing surface actually had to become.

**Built.** The product practice itself: intake, roadmap, and OKR prioritization, none of which existed on arrival.

**Result.** Three redesigns in under two years; ~40% reduction in reactive unplanned work; ~30% overhead saved via AI-assisted workflows.

Full detail: https://jessieatienza.com/work/siemens.md

## Open to

Director and Head of Product roles in B2B SaaS, eCommerce and enterprise digital.

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