I build digital products that move revenue and change behavior — from scaling a $200M global platform at Tesla to rebuilding how a world-class industrial company meets its buyers online. I set strategy, direct teams, and ship.
I've spent a decade operating at the intersection of strategy, scale, and customer obsession — leading eCommerce product at Tesla on a $200M+ global platform, then rebuilding how one of the world's largest industrial companies shows up digitally at Siemens.
I set strategy, direct cross-functional teams, mentor PMs, and stay close enough to the work to make the right calls. I don't wait for permission to think bigger, and I use every tool available — including AI — to move faster and build better.
My background spans B2B SaaS, global eCommerce, enterprise digital, and consumer brands. What stays constant: a bias toward outcomes over process, and conviction that the best product decisions come from understanding people, not just data.
Two platforms, two very different contexts — the same approach: own the outcome, challenge the premise, ship with conviction.
As product leader for shop.tesla.com, I owned the full digital roadmap for Tesla's global merchandise and accessories eCommerce operation — a platform operating across 25+ countries generating over $200M in annual revenue.
The challenge wasn't just scale — it was operating with the speed and ambition Tesla demanded while managing a complex global platform with significant tech debt, aggressive launch timelines, and near-zero tolerance for downtime.
I made the unpopular call to pause net-new features for one quarter to resolve foundational tech debt — a decision that unblocked six stalled initiatives and doubled shipping velocity the following cycle. Then came the marquee launches: Tesla Tequila (global sellout within minutes) and Tesla Gift Card, each requiring cross-functional alignment across engineering, legal, ops, and comms.
At Siemens, I've owned the product strategy for siemens.com and sw.siemens.com — the primary digital go-to-market surface for one of the world's largest industrial and technology companies, reaching millions of enterprise buyers globally.
When I arrived at Siemens Digital Industries Software, there was no product function, no roadmap, and no intake process. I built it from zero: introducing Agile ceremonies, OKR-based prioritization, and a structured approach to stakeholder alignment across 4+ global teams.
The result: three major site redesigns delivered in under two years, a ~40% reduction in reactive unplanned work, and a team that now operates proactively. I've also pioneered AI-assisted product operations — embedding LLM workflows into spec writing, QA, and reporting, cutting overhead by ~30%.
I'm actively exploring Director and Head of Product opportunities in B2B SaaS, eCommerce, and enterprise digital. If you're looking for a product leader who thinks strategically and ships relentlessly, let's talk.